printed inspiration

Video Assignment

Hi Guys! Attached is a Google Drive link to my folder for our Video Assignment. Feel free to watch through my 10 clips and offer feedback, let me know if there is a problem opening. THANKS :-)



https://drive.google.com/open?id=0BwQOkNS2qolxZFJfU2s0eVFTRWc

2016: Class, Say Hello!

Purun: Pinterest

Esther: Pinterest

Thank you guys!

Anger Book (Spread Format)

Description of Projects: What, Why, How

Projects: Why? What? How?

1. Perception (I am a Story film)
   
   1. What: Perception, a film that questions what is normal (in behavior,
      looks, etc).
      
   2. Why: Merriam-Webster defines the word “normal” as “usual or
      ordinary: not strange.” We as humans want to fit in with our peers. We buy trendy clothes, cut our hair, and act in similar ways to achieve this and to not be labeled different or weird. But what constitutes someone or something as normal? Why is weird bad?
      
   3. How: This film is a series of images I took in Union Square, a place known for attracting a wide variety of characters. The images tell a story about a guy who is considered “crazy” and “weird” who interacts with “normal” people. What is interesting is how the children do not have preconceived ideas about this guy, they happily sing and dance with him while most of the adults stand and watch.
      
2. Me Against Myself (Projection film)
   
   1. What: Me Against Myself is a film about my daily struggles with
      anxiety and depression. The aim of the film is to convey to the viewer
      the overwhelming pressure and chaos that comes with this disease.
      
   2. Why: Mental illness is still heavily stigmatized. Mostly because people
      are ashamed and try to hide it. When I was in high school I was diagnosed with Major Depressive Disorder and Anxiety. It is something I have to live with for the rest of my life. A lot of people who suffer from depression and anxiety are frequently misunderstood by others. People assume we are being dramatic or overreacting when they really don’t understand what we go through. I wanted the viewer of my film to feel for a few minutes what depression and anxiety really is like.
      
   3. How: By projecting images onto a white wall and editing them to unsettling music I created the feeling of uncomfort and chaos. This is meant to simulate a combination of depression and anxiety. Ultimately this would be an art instillation where a person walks into an enclosed space where the film plays on all four walls to make one feel trapped.
      
3. Untitled (Social Commentary Book)
   
   1. What: This is a coffee table book of a collection of images I’ve taken
      from around New York City. They will deal with various topics and show the irony I see in daily life. Some of the pictures will have accompanying commentary.
      
   2. Why: I really enjoy capturing moments (in photographs) that make people think. These moments are not staged and are gone within seconds. When I’m out walking around I pay a lot of attention to my surroundings and the people that are in them. I find people fascinating and so they tend to be a large portion of my photography.
   3. How: By taking my camera with me everywhere I go I end up takingthousands of pictures, some are randomly taken and some are of specific subjects. Going back to review the pictures I sometimes discover things not even I had noticed from before. I compiled the best photos into a coffee table book.

4. Craft Magazine (Magazine)
   

   a. What: Craft magazine is a craft beer magazine geared towards a young hip audience of all genders.

   
   
   

   b. Why: As a woman who loves beer it can be difficult to navigate the craft beer world; a world currently dominated by men. This means that most of the beer magazines out there are geared towards one gender while all looking the same. My goal was to create a layout and style that was gender neutral and more fun than what is already out there.

   
   
   

   c. How: I kept the focus on beer and lifestyle that is not gender specific as well as using a gender-neutral color pallet.

   
   
5. Thriftr (branding)
   
   1. What: Thriftr is an app geared towards students living in New York
      City that are looking for ways to save money. It will have a variety of resources including discounted tickets, money managing tips and tricks, freebies, and more.
      
   2. Why: New York City is one of the most expensive cities to live in in the United States. Being a student paying your way through school makes this even tougher. Everyone wants to save money but not many know where to start or what resources to use. This is where my expertise comes in.
      
   3. How: Luckily all my life I have been raised and surrounded by people who know how to stretch a dollar. Because of this I am basically a professional penny pincher. The resources for this app will be my own advice and “life hacks” mixed with other things I find.
      
6. Thanks Nana (branding)
   
   1. What: A witty and comical series of shirts and merchandise that
      juxtaposes images of my nana with some of her quirkiest sayings/life
      advice.
      
   2. Why: I wanted to pay homage to one of the most important people in
      my life, my Nana. I struggled with ideas exactly how to do this until I realized she is truly a character on her own. Standing in at 4ft 10 and she isn’t afraid to speak her mind. My family has begun collecting her best sayings about handling life.
      
   3. How: I couldn’t think of a better way than to put Nana’s advice on t- shirts and merchandise for daily reminders of Nana’s wisdom. Eventually this would turn into a quirky shop.
      
7. Flood Wall St (poster series)

1. What: A series of posters for the 2015 climate change and capitalism march in New York City. As well as photographs of them wheat pasted up in Brooklyn.
   
2. Why: It is hard to deny that the root of the climate crisis is our capitalistic system where the top 1% are exploiting communities and their natural resources for monetary gain with no respect for the environment. This is a subject I feel strongly about, witnessing it first hand. Because of this I designed a series of posters.
   
3. How: All of the posters are silk screened and then wheat pasted up onto buildings and walls in Brooklyn. They will be photographed and compiled into an informal zine. 
   

Project descriptions

SUM-infographic poster

What

Infographic poster that shows the detail of Danny Eagleman’s except in Sum.

Why

The author is a neuro­scientist with literary leanings, he reconstituted our life not chronologically but by category of activity, for example "six days clipping your nails. Fifteen months looking for lost items. Eighteen months waiting in line". The cataloguing leads to a twist that turns the whole thing around and - in a pattern that is repeated - sends us scurrying back to this life.

How

The 1st version is to form like a tree-like construction which representing a life. 

The 2nd version is inspired by the structure of calender. Using number to construct a pattern. The final version is using numbers to make a pattern to present a feeling of sequence.

Identity Design

What 

This is identity design for the National Archives Foundation. The National Archives Foundation is an independent nonprofit that increases public awareness of the National Archives, inspires a deeper appreciation of our country’s heritage, and encourages citizen engagement in our democracy. As the National Archives’ nonprofit partner, the Foundation generates financial and creative support for National Archives exhibitions, public programs, and educational initiatives, introducing America’s records to people around the U.S. and the world.

Why

With a recent name change (Foundation for the National Archives to National Archives Foundation), a new logo is essential. The client are looking to develop a new visual identity to modernize the brand, and match the organization’s new energy and direction. The logo needs to reflect their desire to reach and engage contemporary audiences, and attract all segments of the public to exhibitions, programs, membership, and online initiatives. When someone thinks of the National Archives, they think old, dusty pieces of parchment paper, like the Declaration of Independence, the U.S. Constitution and the Bill of Rights. People think about warehouses full of boxes and boxes of papers. The clients want to change that.

The National Archives Foundation wants to create a new logo that seeks to create a feeling that 

inspires citizens to explore their past. This is an opportunity for the Foundation to continue our goal of making Archives records more accessible to the public.They want to inspire citizens to explore the past and cultivate a deeper understanding of their civic history by engaging them in an authentic and meaningful way.

How

I take a common symbol as a base idea and create a fresh new look. The concept of my logo is to emphasize the idea of connection and path—which is the the mission of National Archives Foundation—providing a path for public to be engaged and access to the Archives records. 

The stripes are the element from the American flag. They are connecting into a star to show the feelings of dynamic and motion which is constantly moving.

REPEAT Magazine (Shakespeare Sonnet, Time)

What

A editorial, logo and cover design of an experimental magazine. There are three issue: music, time, sound. The Sound issue is about my project Shakespeare Sonnet, which using typographic to show the rhythm of sonnet. The Time issue show my project, Time Is Simultaneity , which is a typographic sculpture.

Why

To me, there are no distinction between past, present and future. Everything that has happened, is happening and will happen are all there.

How

The logo is inspired by the repeat sign in music.

The idea of my Time is inspired by the design of the volume bars which it is increased by stacking up increments.Each level of paper represents an event. The higher the level is, the further the future it is in. And vice versa.The lines between are only link to the same level but no upper or lower levels, interpret the ideas that events following a given event can not be in direct cause-effect relationship.

Shakespeare Book Cover

What

This is a book cover series of Shakespeare’s works. 

Why

There are different human weaknesses in these three plays. I pick each play a word to present it. For Hamlet, it is hestitation; for Macbeth, it is desire; for King Lear, it is vanity. Each treatment of my typography interpret the word I choose. 

How

Instead of using a very dramatic look that with big contrast and images, i use purely typography to present my idea. I also use the primary color just to show a neutral feeling to the audience. 

Davines Hair

What

Branding project.

Why

Hair product usually gives an artificial feeling full of chemical.

therefore, my design is to deliver the sense of natural.

How

My design is inspired by the landscapes of Japanese garden, showing a sense of Zen. 

Different But Equal- Entertainment Animal poster campaign

What 

This is a poster campaign about animals used for entertainment. Entertainment animals are those that perform or are displayed publicly to amuse people. These animals appear in circuses, carnivals, animal shows and exhibits, amusement and wildlife theme parks, aquariums, zoos, museums, fairs, and motion pictures and television programs. Although these venues are diverse, they all have one thing in common: They use animals for human purposes.

Why

The greatness of a nation and its moral progress can be judged by the way its animals are treated––Mahatma Gandhi. Animals are not actors or circus clown. They are not ours to use. They have their rights to live happily and free,  just like human. In the animal rights point of view, wild animals should live in the wild, unaffected by human interference, and not be forced to do things that do not come naturally to them. While in the animal welfare point of view, exotic animals are not housed, trained, and cared for in a humane manner particularly at circuses, carnivals, and roadside zoos and parks. The animals at these venues frequently are treated poorly, living in deplorable conditions without access to veterinary care. Performing animals must be trained to be 

entertainers, and many trainers use cruel and abusive methods.

How

Using the elements of each venues to show the cruelty reality behind these sweet cute impressions people have about them. Thus to promote the idea of not supporting animal entertainment business.  

Different But Equal- Nikukyu cafe

What

This is a branding project of a pet cafe which is about companion animals. Pet cafe is a fairly new concept in western country. The first cat cafe was opened in Taiwan. And the concept widespread in Japan (cat, dog ,owl, rabbit, goat, bird). Animals that live in the cafe are up for adoption. Animals cafe provide the people that cannot have their own pet the opportunity to interact with animals while enjoying their coffee. 

Why

Many less fortunate lost or abandoned animals end up in pitiful shelters that are nothing more than shacks without walls or other protection from the elements, where animals are often left to die from exposure, disease, or fights with other animals. While in the pet trade, it fuel the companion animal overpopulation crisis by bringing more animals into a world that is already bursting at the seams with unwanted ones. The pet trade treats animals as mere moneymaking commodities to mass produce and peddle for profit. Animals are routinely denied socialization, exercise, and even basic veterinary care in this cruel, money-hungry industry. Worst of all, the pet trade encourages the public to view animals as impulse purchases no different from fashion accessories that are acquired on a whim and discarded when the novelty wears off—rather than thinking, feeling beings who deserve love and respect.

How

Through the loving images of my cat as a star of my cafe, I want to show people that a pet from shelter is as wonderful as in a shop. The brochure is to educating pet owners for  common pet behavioral problems which to reduce the rate of pet abandonment. The can food design is to spread the message of adopt rather than buy. Since many pet owners are more likely to get another pet. 

Animals for Entertainment poster campaign

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

Nikukyu Cafe