SUM-infographic poster
What
Infographic poster that shows the detail of Danny Eagleman’s except in Sum.
Why
The author is a neuroscientist with literary leanings, he reconstituted our life not chronologically but by category of activity, for example "six days clipping your nails. Fifteen months looking for lost items. Eighteen months waiting in line". The cataloguing leads to a twist that turns the whole thing around and - in a pattern that is repeated - sends us scurrying back to this life.
How
The 1st version is to form like a tree-like construction which representing a life.
The 2nd version is inspired by the structure of calender. Using number to construct a pattern. The final version is using numbers to make a pattern to present a feeling of sequence.
Identity Design
What
This is identity design for the National Archives Foundation. The National Archives Foundation is an independent nonprofit that increases public awareness of the National Archives, inspires a deeper appreciation of our country’s heritage, and encourages citizen engagement in our democracy. As the National Archives’ nonprofit partner, the Foundation generates financial and creative support for National Archives exhibitions, public programs, and educational initiatives, introducing America’s records to people around the U.S. and the world.
Why
With a recent name change (Foundation for the National Archives to National Archives Foundation), a new logo is essential. The client are looking to develop a new visual identity to modernize the brand, and match the organization’s new energy and direction. The logo needs to reflect their desire to reach and engage contemporary audiences, and attract all segments of the public to exhibitions, programs, membership, and online initiatives. When someone thinks of the National Archives, they think old, dusty pieces of parchment paper, like the Declaration of Independence, the U.S. Constitution and the Bill of Rights. People think about warehouses full of boxes and boxes of papers. The clients want to change that.
The National Archives Foundation wants to create a new logo that seeks to create a feeling that
inspires citizens to explore their past. This is an opportunity for the Foundation to continue our goal of making Archives records more accessible to the public.They want to inspire citizens to explore the past and cultivate a deeper understanding of their civic history by engaging them in an authentic and meaningful way.
How
I take a common symbol as a base idea and create a fresh new look. The concept of my logo is to emphasize the idea of connection and path—which is the the mission of National Archives Foundation—providing a path for public to be engaged and access to the Archives records.
The stripes are the element from the American flag. They are connecting into a star to show the feelings of dynamic and motion which is constantly moving.
REPEAT Magazine (Shakespeare Sonnet, Time)
What
A editorial, logo and cover design of an experimental magazine. There are three issue: music, time, sound. The Sound issue is about my project Shakespeare Sonnet, which using typographic to show the rhythm of sonnet. The Time issue show my project, Time Is Simultaneity , which is a typographic sculpture.
Why
To me, there are no distinction between past, present and future. Everything that has happened, is happening and will happen are all there.
How
The logo is inspired by the repeat sign in music.
The idea of my Time is inspired by the design of the volume bars which it is increased by stacking up increments.Each level of paper represents an event. The higher the level is, the further the future it is in. And vice versa.The lines between are only link to the same level but no upper or lower levels, interpret the ideas that events following a given event can not be in direct cause-effect relationship.
Shakespeare Book Cover
What
This is a book cover series of Shakespeare’s works.
Why
There are different human weaknesses in these three plays. I pick each play a word to present it. For Hamlet, it is hestitation; for Macbeth, it is desire; for King Lear, it is vanity. Each treatment of my typography interpret the word I choose.
How
Instead of using a very dramatic look that with big contrast and images, i use purely typography to present my idea. I also use the primary color just to show a neutral feeling to the audience.
Davines Hair
What
Branding project.
Why
Hair product usually gives an artificial feeling full of chemical.
therefore, my design is to deliver the sense of natural.
How
My design is inspired by the landscapes of Japanese garden, showing a sense of Zen.
Different But Equal- Entertainment Animal poster campaign
What
This is a poster campaign about animals used for entertainment. Entertainment animals are those that perform or are displayed publicly to amuse people. These animals appear in circuses, carnivals, animal shows and exhibits, amusement and wildlife theme parks, aquariums, zoos, museums, fairs, and motion pictures and television programs. Although these venues are diverse, they all have one thing in common: They use animals for human purposes.
Why
The greatness of a nation and its moral progress can be judged by the way its animals are treated––Mahatma Gandhi. Animals are not actors or circus clown. They are not ours to use. They have their rights to live happily and free, just like human. In the animal rights point of view, wild animals should live in the wild, unaffected by human interference, and not be forced to do things that do not come naturally to them. While in the animal welfare point of view, exotic animals are not housed, trained, and cared for in a humane manner particularly at circuses, carnivals, and roadside zoos and parks. The animals at these venues frequently are treated poorly, living in deplorable conditions without access to veterinary care. Performing animals must be trained to be
entertainers, and many trainers use cruel and abusive methods.
How
Using the elements of each venues to show the cruelty reality behind these sweet cute impressions people have about them. Thus to promote the idea of not supporting animal entertainment business.
Different But Equal- Nikukyu cafe
What
This is a branding project of a pet cafe which is about companion animals. Pet cafe is a fairly new concept in western country. The first cat cafe was opened in Taiwan. And the concept widespread in Japan (cat, dog ,owl, rabbit, goat, bird). Animals that live in the cafe are up for adoption. Animals cafe provide the people that cannot have their own pet the opportunity to interact with animals while enjoying their coffee.
Why
Many less fortunate lost or abandoned animals end up in pitiful shelters that are nothing more than shacks without walls or other protection from the elements, where animals are often left to die from exposure, disease, or fights with other animals. While in the pet trade, it fuel the companion animal overpopulation crisis by bringing more animals into a world that is already bursting at the seams with unwanted ones. The pet trade treats animals as mere moneymaking commodities to mass produce and peddle for profit. Animals are routinely denied socialization, exercise, and even basic veterinary care in this cruel, money-hungry industry. Worst of all, the pet trade encourages the public to view animals as impulse purchases no different from fashion accessories that are acquired on a whim and discarded when the novelty wears off—rather than thinking, feeling beings who deserve love and respect.
How
Through the loving images of my cat as a star of my cafe, I want to show people that a pet from shelter is as wonderful as in a shop. The brochure is to educating pet owners for common pet behavioral problems which to reduce the rate of pet abandonment. The can food design is to spread the message of adopt rather than buy. Since many pet owners are more likely to get another pet.
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