2015-2016 Portfolio Plan
Yiyi Shao
1.Museum Identity –– Museum of Classic of Moutains and Seas (MCMS)
I am going to brand a museum which not exist. There is a book called Classic of Mountains and Seas. It was written 2500 year ago. The book was structured as geographical catalog, yet so many mythic subjects are being mentioned. Most of the monstrous methodologies of east Asia today are inspired by this book. It likes a holy bible of eastern fantasy literature, the value of this book is immeasureable.
Although Classic of Mountains and Seas is an influential Chinese classic, most people never read a single line of this book. Because it was written in ancient Chinese(the grammar is too different with contemporary), also because people not get used to read anymore. Classic of Mountains and Seas may be forgot in these generation if people not protect this significent works. therefore, I want to bring this book alive(though not for real)to make people to exprience this book also invite people who not in eastern culture to know that.
The design will based on the book and also will inspirated eastern philosophy (more about Taoism)
methods:
Logo, brochure,posters,tickets,floor and architecture appearence, web and app design
2.Book Jackets -- The Three-Body problem
The Three-Body Problem is a science fiction novel by the Chinese writer Liu Cixin. The work was serialized in Science Fiction World in 2006, published as a book in 2008 and became one of the most popular science fiction novels in China. An English translation was published by Tor Books in 2014.It won the 2015 Hugo Award for Best Noveland was nominated for the 2014 Nebula Award for Best Novel.
The plot concerns an invasion of Earth by the alien “Trisolarans” and the response of Earth’s governments and scientists to this threat.Set against the backdrop of China’s Cultural Revolution, a secret military project sends signals into space to establish contact with aliens. An alien civilization on the brink of destruction captures the signal and plans to invade Earth. Meanwhile, on Earth, different camps start forming, planning to either welcome the superior beings and help them take over a world seen as corrupt, or to fight against the invasion.
3.Branding of the Event -- Recording and Sharing your dream
People live in a high speed life style and suffer from the pressure, so it becoming a common things that people have psychological issues, especially in a big city. Dream is not only people’s subconsciousness but also a release of pressure. If someone feel intense in daily life, he/she might be dream he/she was flying in his/her dream, or running naked. The story in people’s dream is interesting, funny and does not have logic at most times, but it will be enlightening sometimes. The chemist Kekule discovered the ring strrcture of benzene in a dream.
I want to create a event to recording and sharing people’s dreams to each other. we can find psychological issue through a light-hearted talking then healing it, we can get inspiration through sharing, we can make friends through this events.
methods:
Logo, posters, brochure, flyers, membership stuffs, place settings
4.Collaboration Project
I think It will similiar with the project “Mary’s Wedding”, so It’s will depends on the theater.
5.Visual Journalism -- Farewell
Life is a course of saying goodbye. Some is happy, some is sad, some is difficult. Saying goodbye with friends, saying goodbye with who you love. Even saying goodbye with yourself. Sometimes people will know what will happened after the farewell, but we never know the results after that. While this is life, this is growing up, this is the way to self consciousness.
It’s interesting to recording people’s stories about farewell, talking about emotion, reality, conflit, stuggle and compromise.
6.Invent A Product, Company, Service -- Architecture design studio
My father is a architect, he loved to bring me to see lots of famous architecture all over China, so I really interested in Architecture. I think Architecture epitomizes the cream of all kinds of design. I am going to invent and brand a architecture design studio.
methods:
Logo, Website design, business card,
7.Magazine -- 2001 A space Odyssey
This magazine will discuss from the Music to Kubrick, the director self. This movie mentions including origin of species, (The Ape at the beginning of the movie. By the way, a Japanese fashion designers was inspired by this then establish a very successful fashion brands -- BAPE)fashion, the problem of AI, the relationship between human being and earth, universe, karma and on. I can pick a lot of topics in those elements, but I think the most interesting part is still the director himself.
8.Personal Search -- invitation to my mind
I will make a vedio like Zemeta did, the invitation to my mind. It will be performance, a mix media work to
discuss myself, my thinking,(based on the 25 photos projects video). May be I will collaborate with my friend to finish this work.
9 .CD COVER
I really into electronic music, but some of them is not so famous, so I want to introduce their music through designing their album.
10 .Risograph Zine / 2017 Calender
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